aT Center at Longdan: Elevating K-Food Across the UK

Longdan Staines Hosts aT Center for K-Food Promotion Review in the UK

Longdan Staines had the honor of welcoming representatives from the aT Center (Korea Agro-Fisheries & Food Trade Corporation), under the Ministry of Agriculture of South Korea. The purpose of this special visit was to observe the ongoing promotional campaign for K-Food at Longdan store, highlighting the strong collaboration between Longdan and aT Center to introduce authentic Korean products to the UK.
Throughout the visit, the team explored the branding and promotional activities tailored specifically for K-Food that have been running throughout the month.

K-Food Campaigns Take Center Stage at Longdan Staines

During the month of November, Longdan Staines has launched a variety of branding and promotional activities designed to showcase the best of Korean cuisine to our loyal customers in the UK market. 

Representatives from the aT Center were able to observe and engage in several of these unique campaigns, which showcased the essence of Korean products. Here are some of the key events that took place: 

• Kimchi Month: Special promotions and discounts on a variety of kimchi products, celebrating Korea’s iconic fermented delicacy

• Korean Month Discount: Throughout November, there were exclusive discounts on a diverse range of Korean products available in-store, highlighting the quality and richness of K-Food.

• Golden Month for Longdan Plus Members: Loyalty customers registered with Longdan Plus could enjoy exclusive pricing on selected Korean products, making the event even more special for our valued members.

• Lucky Draw - Spinning Wheel: Customers who made purchases over £10, including at least one Korean cuisine product, were eligible to participate in our exciting Lucky Draw Spinning Wheel game, with a chance to win various free gifts.

• Bulk Purchase Offers: Special discounts and free items were available for bulk case purchases of selected Korean items, further promoting the excellence of K-Food through affordable deals.

• Branded Freezers and Gondola Shelves: A dedicated display exclusively featuring CJ, Daesang brand products served as a focal point in-store, promoting K-Food and enhancing brand visibility.

Experience K-Food at Longdan

To further enhance the shopping experience, these activities were supported by multiple POSMs, including window posters, in-store posters, tent cards, wobblers, promotional price tags, shelf signage, standees, and TV commercials, ensuring a cohesive and impactful brand presence across Longdan Staines.
Additionally, special K-Food tasting events are also held on weekends, providing customers with an authentic experience of Korean flavors.

To maximize visibility, we promoted these activities extensively across our online platforms. Longdan's website banners, landing pages, social media channels, and email marketing campaigns were all updated with details of the K-Food events to reach a wider audience in the UK.
Click here to explore details and visuals about these activities.

aT Center Delivers Positive Feedback on Longdan’s K-Food Campaign

The representatives from aT Center expressed their delight with the day's promotional activities and the way Korean products were displayed at Longdan Staines.
They praised the well-organized shelving of items and appreciated the different categories that helped distinguish various K-Food offerings, making it easier for customers to explore and engage with authentic Korean cuisine. aT Center positive feedback emphasized the effective promotion and marketing efforts by Longdan in making K-Food accessible and appealing to the UK market in the best possible way.
Explore the full Longdan marketing ecosystem: Learn more

Distribution Channel: Bringing K-Food to the UK

Longdan's efficient distribution channel ensures K-Food reaches UK customers with authenticity and quality. By partnering directly with trusted Korean suppliers like CJ, Daesang, Woosin, Nokchawon, Wonil, SUGARLOLO, Longdan guarantees premium products are sourced and delivered through:

• Centralized Warehousing and Logistics: Streamlined storage and transport for consistent product availability.
• Retail and Online Presence: Key stores like Longdan Staines and an online platform make K-Food easily accessible nationwide.
• Wholesale Services: Supporting businesses across the UK with bulk orders of Korean products.
• Collaborative Marketing: Co-branded campaigns with the aT Center, featuring promotions like Kimchi Month and Lucky Draws to highlight Korean cuisine.

This robust network ensures K-Food reaches UK communities while maintaining its authentic quality, positioning Longdan as a leader in Korean product distribution.

Longdan’s Commitment to K-Food Excellence

Longdan remains committed to fostering cultural connections through high-quality products. The positive feedback from the aT Center visit and our K-Food campaigns encourages us to further support cultural exchange through culinary experiences.

We look forward to more collaborations that allow Longdan to showcase the finest Korean products and connect UK customers with authentic flavors from Korea. Stay tuned for more exciting events and exclusive offers at Longdan as we continue to bring K-Food to local communities.

 

Author: An Nguyen