Longdan - Home of Asia – is among the top most reliable and largest Asian food importers in the UK. First established in 1998 through the brand Kim Son, whose focus was supplying high-quality frozen seafood, Longdan was established in 2006 to unify brands and products under one roof.

We have well-established partners all over Asia in countries such as Vietnam, Thailand, Japan, China, South Korea, and many other Asian countries, offering us a diverse selection of over 10,000 specialty products. Longdan not only boasts an extensive catalog of Asian goods but has also expanded into various areas, offering everything you need in one place. Our slogan “Home of Asia” not only represents how we have a widespread of Asian products, but that we also sell products that are used in households.

From kitchenware and plates to vitamins and skincare to plant-based snacks and vegan foods, Longdan is truly your one-stop shop for all your need. As the largest distributor of Vietnamese products in the UK and Ireland and the owner of the largest Asian supermarket chain in the UK, we strive to become a national brand offering a wide range of products, from Chinese sauces all the way to French Biscuits.


our mission

We are focused on providing unique shopping experiences with more than 10,000 high-quality specialty products, carefully selected from well-established manufacturing partners in Vietnam, Japan, Malaysia, Korea and other Far Eastern countries. 

our vision

We aim to bring and introduce Asian cuisines to everyone, making the unfamiliar, familiar. 


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