The Longdan Jasmine Broken Rice (white rice) is a high quality fragrant rice that everyone should have in their cupboards. This rice is soft with a light aroma, and is easy to cook and incorporate in one’s diet. The white rice is both vegan and vegetarian, as well as being healthy and delicious. It is extremely flexible in the kitchen, and can be used in all sorts of dishes such as fried rice or with vegetables.
Ingredient List: Jasmine Broken Rice (100%)
Nutrition per 100g serving:
Energy: 347.0 kcal
Fat: 1g; of which saturated: 0.2g
Sugar: 0.0g
Salt: 0.01g
Allergy Advice: None
Features: Suitable for Vegan
Origin: Product of Vietnam
Storage: Keep in dry, cool place and avoid direct sunlight.
Storage type: Ambient
Preparation and usage: Put rice into rice cooker, then pour water to cover the rice about 2-2.5cm. Set to cook until the rice is done.
Longdan Jasmine Brown Rice 1kg brings together the natural aroma of jasmine rice with the fuller texture of wholegrain rice. Unlike white jasmine rice, this variety retains its bran layer, giving the grains a light brown colour, firmer bite and gently nutty taste. It is a practical choice for households that enjoy fragrant rice but prefer a less polished option with more texture in every spoonful.
What makes it different from regular jasmine rice?
Traditional jasmine rice is known for its floral fragrance and soft texture. Jasmine brown rice keeps that signature aroma while offering a slightly chewier consistency. The grains remain separate after cooking, with a subtle nuttiness that pairs well with savoury dishes. It is less sticky than short-grain rice but still soft enough to complement everyday Asian meals.
What makes broken rice special?
The smaller grain pieces cook slightly softer and absorb flavours more readily. When prepared correctly, the rice remains fluffy while providing a tender bite. Its texture makes it particularly suitable for dishes where rice is served with grilled meats, pickles and sauces, as it blends well with accompanying ingredients.
How to cook for best results
Rinse thoroughly under cold water before cooking. Because it is wholegrain, jasmine brown rice requires a little more water and a longer cooking time than white jasmine rice. It can be prepared in a rice cooker or on the stovetop. For a softer texture, soaking the rice for 30–60 minutes before cooking is recommended. Once done, let it rest covered for several minutes before fluffing to allow moisture to distribute evenly.
When is it best used?
Longdan Jasmine Brown Rice works well with grilled meats, stir-fries, curries and braised dishes. Its fragrant aroma enhances simple meals, while the firmer texture makes it suitable for meal preparation as it holds its structure after reheating.
Why choose Longdan?
Longdan is known across the UK for supplying authentic Asian rice varieties with consistent quality and reliable cooking performance. Their jasmine rice range reflects careful sourcing and packaging to preserve freshness and aroma.
Where to buy
Available at Longdan supermarkets nationwide and through the official Longdan online store, where you can explore a full range of rice and Asian cooking essentials.
