Ingredient List: Jasmine Brown Rice (100%).
Allergy Advice: None.
Feature: None.
Origin: Product of Vietnam.
Storage: Keep in a cool and dry place, away from direct sunlight.
Storage Type: Ambient.
Instructions for Use: Printed on the package.
Fragrant Wholegrain for Everyday Cooking
Longdan Jasmine Brown Rice combines the naturally floral aroma of jasmine rice with the hearty texture of wholegrain rice, offering a balanced option for households that want both fragrance and substance in their meals. Unlike polished white jasmine rice, this variety keeps its outer bran layer, giving the grains a warm brown colour, firmer bite and gently nutty undertone while still preserving the signature jasmine scent.
What makes Jasmine Brown Rice different?
The difference lies in the milling process. White jasmine rice is polished to remove the bran layer, resulting in a softer texture. Jasmine brown rice remains less processed, allowing the grain to retain more of its natural structure. When cooked, the grains stay separate and fluffy, with a light chew that adds texture to meals. The aroma remains delicate and floral, making it a suitable alternative for those who enjoy jasmine rice but prefer a wholegrain choice.
How to cook for the best texture and flavour
Rinse the rice thoroughly under cold water to remove excess surface starch. Because it is wholegrain, Jasmine Brown Rice requires more water and a slightly longer cooking time than white jasmine rice. It can be prepared in a rice cooker or on the stovetop using an increased water ratio. For a softer finish, soaking the rice for 30–60 minutes before cooking is recommended. After cooking, allow the rice to rest covered for several minutes before fluffing gently with a fork. This step helps distribute moisture evenly and improve texture.
When is it the best choice?
Longdan Jasmine Brown Rice is ideal for everyday family meals. It pairs well with grilled meats, roasted vegetables, curries, stir-fries and braised dishes. Its firmer texture makes it particularly suitable for meal preparation, as it holds its structure after cooling and reheating. The subtle nutty taste complements savoury sauces without overpowering other ingredients.
Which pack size should you choose?
Longdan Jasmine Brown Rice is available in different pack sizes to suit varying household needs. Medium packs are convenient for regular home cooking, while larger packs are better suited for families or those who include rice as a staple in most meals. Choosing the right size depends on your consumption frequency and available storage space.
Why choose Longdan?
Longdan is a well-established Asian supermarket brand in the UK, offering a wide selection of rice varieties to meet traditional and modern cooking needs. Their jasmine rice range is carefully sourced and packaged to preserve freshness, aroma and consistent grain quality. With reliable cooking performance and authentic flavour, Longdan Jasmine Brown Rice is a dependable choice for households seeking variety and quality in their rice selection.
Where to buy
Longdan Jasmine Brown Rice is available at Longdan supermarkets across the UK and through the official Longdan online store, where you can explore a complete range of Asian pantry essentials.
