{"title":"水牛","description":"","products":[{"product_id":"longdan-red-rice-1kg","title":"Longdan Red Rice 1kg","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eLongdan Red Rice is a wholegrain rice, and is considered to be very healthy. Red rice has lots of fibre, due to the bran, and has significantly more flavour compared to hulled rice (brown rice), having more of a nutty and full taste to it. Red rice can be used in combination with other rice or foods, such as risotto, or eaten by itself.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIngredient List: Red Rice (100%)\u003c\/p\u003e\n\u003cp\u003eNutrition per 100g:\u003cbr\u003eEnergy: 349.0 kcal\u003cbr\u003eFat: 3g; of which saturated: 0.6g\u003cbr\u003eSugar: 0.6g\u003cbr\u003eSalt: 0.1g\u003c\/p\u003e\n\u003cp\u003eAllergy Advice: None\u003c\/p\u003e\n\u003cp\u003eFeatures: Suitable for Vegan\u003c\/p\u003e\n\u003cp\u003eOrigin: Product of Vietnam\u003c\/p\u003e\n\u003cp\u003eStorage: Keep in dry, cool place and avoid direct sunlight\u003c\/p\u003e\n\u003cp\u003eStorage type: Ambient\u003c\/p\u003e\n\u003cp\u003ePreparation and usage: Put rice into rice cooker, then pour water to cover the rice about 2-2.5cm. Set to cook until the rice is done.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Red Rice Different?\u003c\/h2\u003e\n\u003cp\u003eThe key difference lies in the bran layer. While white rice is polished to remove this outer layer, red rice keeps it intact. This is what gives the grains their earthy colour and deeper flavour. When cooked, Longdan Red Rice produces separate, fluffy grains with a gentle firmness rather than stickiness. It offers a pleasant texture that works well in both traditional and modern dishes.\u003c\/p\u003e\n\u003cp\u003eRed rice is often chosen for its more complex taste compared to standard white rice. The nutty notes complement savoury ingredients particularly well, making it suitable for balanced, flavourful meals.\u003c\/p\u003e\n\u003ch2\u003eHow to Cook Red Rice for Best Results\u003c\/h2\u003e\n\u003cp\u003eRinse the rice under cold water before cooking to remove any excess starch or dust. Because it is a wholegrain rice, it requires slightly more water and a longer cooking time than white rice. It can be prepared on the stovetop or in a rice cooker using a higher water ratio. Once cooked, allow the rice to rest covered for several minutes before fluffing with a fork. This helps improve texture and ensures even moisture distribution.\u003c\/p\u003e\n\u003cp\u003eIf you prefer a softer texture, soaking the rice for 30–60 minutes before cooking can help shorten the cooking time and produce more tender grains.\u003c\/p\u003e\n\u003ch2\u003eWhen Is the Best Time to Use Red Rice?\u003c\/h2\u003e\n\u003cp\u003eLongdan Red Rice works well as a substitute for white rice in everyday meals. It pairs beautifully with grilled meats, stir-fried vegetables, curries and braised dishes. It can also be used in rice salads, grain bowls or mixed with other rice varieties for added colour and texture contrast.\u003c\/p\u003e\n\u003cp\u003eIts firm structure makes it particularly suitable for meal preparation, as the grains hold their shape well even after reheating.\u003c\/p\u003e\n\u003ch2\u003eWhich Size Should You Choose?\u003c\/h2\u003e\n\u003cp\u003eLongdan Red Rice is available in different pack sizes to suit individual households, families or bulk cooking needs. Smaller packs are convenient for occasional use or limited storage space, while larger packs are ideal for regular consumption or larger households. Selecting the right size depends on how frequently rice is included in your meals.\u003c\/p\u003e\n\u003ch2\u003eWhy Choose Longdan?\u003c\/h2\u003e\n\u003cp\u003eLongdan has established itself in the UK as a trusted Asian grocery brand, offering a wide range of authentic rice varieties sourced to meet traditional quality standards. With careful selection and reliable packaging, Longdan ensures consistent grain quality and dependable cooking performance. Their Red Rice is a practical choice for those seeking variety, flavour and authenticity in their rice selection.\u003c\/p\u003e\n\u003ch2\u003eWhere to Buy Longdan Red Rice\u003c\/h2\u003e\n\u003cp\u003eLongdan Red Rice is available in Longdan supermarkets across the UK and through the official Longdan online store, where you can explore a full range of complementary Asian ingredients for your kitchen.\u003c\/p\u003e","brand":"Longdan","offers":[{"title":"Default Title","offer_id":33358795604013,"sku":"1805100","price":2.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/0622\/2893\/files\/1805100.png?v=1769673038"},{"product_id":"longdan-jasmine-brown-rice-1kg","title":"Longdan Jasmine Brown Rice 1kg","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Longdan Jasmine Brown Rice is the best rice to control diabetes, due to its low glycemic index and more fibre content. In general, jasmine brown rice is a whole grain rice and is extremely healthy, and it is also suitable for vegans and vegetarians. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIngredient List: Jasmine Brown Rice (100%)\u003c\/p\u003e\n\u003cp\u003eNutrition per 100g:\u003cbr\u003eEnergy: 349.0 kcal\u003cbr\u003eFat: 3g; of which saturated: 0.6g\u003cbr\u003eSugar: 0.6g\u003cbr\u003eSalt: 0.1g\u003c\/p\u003e\n\u003cp\u003eAllergy Advice: None\u003c\/p\u003e\n\u003cp\u003eFeatures: Suitable for Vegan\u003c\/p\u003e\n\u003cp\u003eOrigin: Product of Vietnam\u003c\/p\u003e\n\u003cp\u003eStorage: Keep in dry, cool place and avoid direct sunlight\u003c\/p\u003e\n\u003cp\u003eStorage type: Ambient\u003c\/p\u003e\n\u003cp\u003ePreparation and usage: Put rice into rice cooker, then pour water to cover the rice about 2-2.5cm. Set to cook until the rice is done.\u003c\/p\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW116004543 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW116004543 BCX8\" lang=\"EN-US\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW116004543 BCX8\"\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW116004543 BCX8\"\u003eLongdan\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003eJasmine Brown Rice 1kg brings together the natural aroma of jasmine rice with the\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW116004543 BCX8\"\u003efuller\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003etexture of wholegrain rice. Unlike white jasmine rice, this variety\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003eretains\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003eits bran layer, giving the grains a light brown\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW116004543 BCX8\"\u003ecolour\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e, firmer bite and gently nutty taste. It is a practical choice for households that enjoy fragrant rice but prefer a less polished\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003eoption\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003ewith more texture in every spoonful.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW116004543 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW116004543 BCX8\"\u003e\n\u003ch2 class=\"Paragraph SCXW116004543 BCX8\" lang=\"EN-US\"\u003e\n\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW116004543 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003eWhat makes it different from regular jasmine rice?\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW116004543 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW116004543 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW116004543 BCX8\" lang=\"EN-US\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW116004543 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003eTraditional jasmine rice is known for its floral fragrance and soft texture. Jasmine brown rice keeps that signature aroma while offering a slightly chewier consistency. The grains\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003eremain\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003eseparate after cooking, with a subtle nuttiness that pairs well with\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW116004543 BCX8\"\u003esavoury\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003edishes. It is less sticky than short-grain rice but still soft enough to complement everyday Asian meals.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW116004543 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW116004543 BCX8\"\u003e\n\u003ch2 class=\"Paragraph SCXW116004543 BCX8\" lang=\"EN-US\"\u003e\n\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW116004543 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003eHow to cook for best results\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW116004543 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW116004543 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW116004543 BCX8\" lang=\"EN-US\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW116004543 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003eRinse thoroughly under\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003ecold water\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003ebefore cooking. Because it is wholegrain, jasmine brown rice requires a little more water and a longer cooking time than white jasmine rice. It can be prepared in a rice cooker or on the stovetop. For a softer texture, soaking the rice for 30–60 minutes before cooking is recommended. Once done, let it rest covered for several minutes before fluffing to allow moisture to distribute evenly.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW116004543 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW116004543 BCX8\"\u003e\n\u003ch2 class=\"Paragraph SCXW116004543 BCX8\" lang=\"EN-US\"\u003e\n\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW116004543 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003eWhen is it best used?\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW116004543 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW116004543 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW116004543 BCX8\" lang=\"EN-US\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW116004543 BCX8\"\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW116004543 BCX8\"\u003eLongdan\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003eJasmine Brown Rice works well with grilled meats, stir-fries,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003ecurries\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003eand braised dishes. Its fragrant aroma enhances simple meals, while the firmer texture makes it suitable for meal preparation as it holds its structure after reheating.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW116004543 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW116004543 BCX8\"\u003e\n\u003ch2 class=\"Paragraph SCXW116004543 BCX8\" lang=\"EN-US\"\u003e\n\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW116004543 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003eWhy choose\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW116004543 BCX8\"\u003eLongdan\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e?\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW116004543 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW116004543 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW116004543 BCX8\" lang=\"EN-US\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW116004543 BCX8\"\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW116004543 BCX8\"\u003eLongdan\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003eis known across the UK for supplying authentic Asian rice varieties with consistent quality and reliable cooking performance. Their jasmine rice range reflects careful sourcing and packaging to preserve freshness and aroma.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW116004543 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW116004543 BCX8\"\u003e\n\u003ch2 class=\"Paragraph SCXW116004543 BCX8\" lang=\"EN-US\"\u003e\n\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW116004543 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003eWhere to buy\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW116004543 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW116004543 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW116004543 BCX8\" lang=\"EN-US\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW116004543 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003eAvailable at\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW116004543 BCX8\"\u003eLongdan\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003esupermarkets nationwide and through the official\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW116004543 BCX8\"\u003eLongdan\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003eonline store, where you can explore a full range of rice and Asian cooking essentials.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW116004543 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Longdan","offers":[{"title":"Default Title","offer_id":33358796750893,"sku":"1805101","price":2.1,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/0622\/2893\/files\/1805101.png?v=1769672965"},{"product_id":"jasmine-broken-rice","title":"Longdan Jasmine Broken Rice 1kg","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eThe Longdan Jasmine Broken Rice (white rice) is a high quality fragrant rice that everyone should have in their cupboards. This rice is soft with a light aroma, and is easy to cook and incorporate in one’s diet. The white rice is both vegan and vegetarian, as well as being healthy and delicious. It is extremely flexible in the kitchen, and can be used in all sorts of dishes such as fried rice or with vegetables.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIngredient List: Jasmine Broken Rice (100%)\u003c\/p\u003e\n\u003cp\u003eNutrition per 100g serving:\u003cbr\u003eEnergy: 347.0 kcal\u003cbr\u003eFat: 1g; of which saturated: 0.2g\u003cbr\u003eSugar: 0.0g\u003cbr\u003eSalt: 0.01g\u003c\/p\u003e\n\u003cp\u003eAllergy Advice: None\u003c\/p\u003e\n\u003cp\u003eFeatures: Suitable for Vegan\u003c\/p\u003e\n\u003cp\u003eOrigin: Product of Vietnam\u003c\/p\u003e\n\u003cp\u003eStorage: Keep in dry, cool place and avoid direct sunlight.\u003c\/p\u003e\n\u003cp\u003eStorage type: Ambient\u003c\/p\u003e\n\u003cp\u003ePreparation and usage: Put rice into rice cooker, then pour water to cover the rice about 2-2.5cm. Set to cook until the rice is done.\u003c\/p\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW116004543 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW116004543 BCX8\" lang=\"EN-US\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW116004543 BCX8\"\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW116004543 BCX8\"\u003eLongdan\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003eJasmine Brown Rice 1kg brings together the natural aroma of jasmine rice with the\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW116004543 BCX8\"\u003efuller\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003etexture of wholegrain rice. Unlike white jasmine rice, this variety\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003eretains\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003eits bran layer, giving the grains a light brown\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW116004543 BCX8\"\u003ecolour\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e, firmer bite and gently nutty taste. It is a practical choice for households that enjoy fragrant rice but prefer a less polished\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003eoption\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003ewith more texture in every spoonful.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW116004543 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW116004543 BCX8\"\u003e\n\u003ch2 class=\"Paragraph SCXW116004543 BCX8\" lang=\"EN-US\"\u003e\n\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW116004543 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003eWhat makes it different from regular jasmine rice?\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW116004543 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW116004543 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW116004543 BCX8\" lang=\"EN-US\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW116004543 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003eTraditional jasmine rice is known for its floral fragrance and soft texture. Jasmine brown rice keeps that signature aroma while offering a slightly chewier consistency. The grains\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003eremain\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003eseparate after cooking, with a subtle nuttiness that pairs well with\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW116004543 BCX8\"\u003esavoury\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003edishes. It is less sticky than short-grain rice but still soft enough to complement everyday Asian meals.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW116004543 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003eWhat makes broken rice special?\u003c\/h2\u003e\n\u003cp\u003eThe smaller grain pieces cook slightly softer and absorb flavours more readily. When prepared correctly, the rice remains fluffy while providing a tender bite. Its texture makes it particularly suitable for dishes where rice is served with grilled meats, pickles and sauces, as it blends well with accompanying ingredients.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW116004543 BCX8\"\u003e\n\u003ch2 class=\"Paragraph SCXW116004543 BCX8\" lang=\"EN-US\"\u003e\n\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW116004543 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003eHow to cook for best results\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW116004543 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW116004543 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW116004543 BCX8\" lang=\"EN-US\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW116004543 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003eRinse thoroughly under\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003ecold water\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003ebefore cooking. Because it is wholegrain, jasmine brown rice requires a little more water and a longer cooking time than white jasmine rice. It can be prepared in a rice cooker or on the stovetop. For a softer texture, soaking the rice for 30–60 minutes before cooking is recommended. Once done, let it rest covered for several minutes before fluffing to allow moisture to distribute evenly.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW116004543 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW116004543 BCX8\"\u003e\n\u003ch2 class=\"Paragraph SCXW116004543 BCX8\" lang=\"EN-US\"\u003e\n\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW116004543 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003eWhen is it best used?\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW116004543 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW116004543 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW116004543 BCX8\" lang=\"EN-US\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW116004543 BCX8\"\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW116004543 BCX8\"\u003eLongdan\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003eJasmine Brown Rice works well with grilled meats, stir-fries,\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003ecurries\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003eand braised dishes. Its fragrant aroma enhances simple meals, while the firmer texture makes it suitable for meal preparation as it holds its structure after reheating.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW116004543 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW116004543 BCX8\"\u003e\n\u003ch2 class=\"Paragraph SCXW116004543 BCX8\" lang=\"EN-US\"\u003e\n\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW116004543 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003eWhy choose\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW116004543 BCX8\"\u003eLongdan\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e?\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW116004543 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW116004543 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW116004543 BCX8\" lang=\"EN-US\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW116004543 BCX8\"\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW116004543 BCX8\"\u003eLongdan\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003eis known across the UK for supplying authentic Asian rice varieties with consistent quality and reliable cooking performance. Their jasmine rice range reflects careful sourcing and packaging to preserve freshness and aroma.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW116004543 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW116004543 BCX8\"\u003e\n\u003ch2 class=\"Paragraph SCXW116004543 BCX8\" lang=\"EN-US\"\u003e\n\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW116004543 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003eWhere to buy\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW116004543 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\n\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"OutlineElement Ltr SCXW116004543 BCX8\"\u003e\n\u003cp class=\"Paragraph SCXW116004543 BCX8\" lang=\"EN-US\"\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW116004543 BCX8\"\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003eAvailable at\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW116004543 BCX8\"\u003eLongdan\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003esupermarkets nationwide and through the official\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW116004543 BCX8\"\u003eLongdan\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW116004543 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003eonline store, where you can explore a full range of rice and Asian cooking essentials.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW116004543 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Longdan","offers":[{"title":"Default Title","offer_id":33359047491629,"sku":"1806004","price":2.1,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/0622\/2893\/files\/1806004.png?v=1769672829"},{"product_id":"longdan-southern-black-glutinous-rice-1kg-1","title":"Longdan Southern Black Glutinous Rice 1kg","description":"\u003cp\u003eIngredient List: 100% Southern Black Glutinous Rice\u003c\/p\u003e\n\u003cp\u003eNutrition per 100g:\u003cbr\u003eEnergy: 160.0 kcal\u003cbr\u003eFat: 0.9g; of which saturated: 0g\u003cbr\u003eSugar: 0g\u003cbr\u003eSalt: 0g\u003c\/p\u003e\n\u003cp\u003eAllergy Advice: None.\u003c\/p\u003e\n\u003cp\u003eFeatures: None.\u003c\/p\u003e\n\u003cp\u003eOrigin: Product of Vietnam.\u003c\/p\u003e\n\u003cp\u003eStorage: Keep in dry, cool place and avoid direct sunlight.\u003c\/p\u003e\n\u003cp\u003eStorage type: Ambient.\u003c\/p\u003e\n\u003cp\u003ePreparation and usage: As printed on the package. Rinse the rice with cool water once or twice before cooking.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Southern Black Glutinous Rice Special?\u003c\/h2\u003e\n\u003cp\u003eUnlike polished rice varieties, black glutinous rice retains its outer bran layer, which gives it both its distinctive colour and deeper flavour profile. When steamed or simmered, the grains soften while maintaining a pleasant bite, creating a texture that is both cohesive and satisfying. This rice is especially valued in Southern Vietnamese cuisine for sweet dishes such as coconut black rice pudding and traditional chè. Its natural colour also makes it visually appealing, perfect for recipes where presentation matters as much as taste.\u003c\/p\u003e\n\u003ch2\u003eHow to Prepare for the Best Results\u003c\/h2\u003e\n\u003cp\u003eTo achieve the ideal texture, rinse the rice thoroughly under cold water until the water runs clearer. Soak for at least 4–6 hours or overnight to help soften the grains and ensure even cooking. For a firmer, traditional texture, steam the soaked rice until tender and glossy. For desserts, it can be gently simmered with water or coconut milk to create a softer, pudding-like consistency. Allow the rice to rest briefly after cooking to develop its full stickiness and flavour.\u003c\/p\u003e\n\u003ch2\u003eWhen Is the Best Time to Use It?\u003c\/h2\u003e\n\u003cp\u003eSouthern Black Glutinous Rice is especially popular during celebrations, family gatherings and festive occasions, but it is equally suitable for everyday cooking if you enjoy traditional Southeast Asian sweets. It pairs beautifully with coconut cream, sugar, sesame seeds and fresh tropical fruits. Some cooks combine it with white glutinous rice to create layered dishes with contrasting colour and texture.\u003c\/p\u003e\n\u003ch2\u003eWhy Choose Longdan?\u003c\/h2\u003e\n\u003cp\u003eLongdan has built a strong reputation in the UK for supplying authentic Asian ingredients that meet both traditional standards and modern quality expectations. With years of experience serving Asian communities and food enthusiasts, Longdan carefully selects rice varieties to ensure consistent grain quality, reliable cooking performance and preserved freshness. Their Southern Black Glutinous Rice reflects this commitment, offering customers a dependable ingredient for classic Vietnamese recipes and contemporary creations alike.\u003c\/p\u003e\n\u003ch2\u003eWhich Size Should You Choose?\u003c\/h2\u003e\n\u003cp\u003eThe 1kg pack is ideal for households that prepare sticky rice occasionally or want manageable storage without compromising on quantity. It provides multiple servings while remaining easy to handle and store in kitchen cupboards.\u003c\/p\u003e\n\u003ch2\u003eWhere to Buy Longdan Southern Black Glutinous Rice\u003c\/h2\u003e\n\u003cp\u003eYou can purchase Longdan Southern Black Glutinous Rice 1kg at Longdan supermarkets across the UK or conveniently through the official Longdan online store. Shopping directly with Longdan ensures product authenticity, proper storage conditions and access to a wide range of complementary Asian ingredients for your cooking needs.\u003c\/p\u003e","brand":"Longdan","offers":[{"title":"Default Title","offer_id":33442929901613,"sku":"1802024","price":3.7,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/0622\/2893\/files\/1802024.png?v=1770201611"},{"product_id":"longdan-royal-purple-rice-1kg-gao-luc-tim-than","title":"Longdan Royal Purple Rice 1KG (Gao Luc Tim Than)","description":"\u003cp\u003e\u003cspan data-contrast=\"auto\" lang=\"EN-US\" class=\"TextRun SCXW247123535 BCX8\"\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW247123535 BCX8\"\u003eLongdan\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW247123535 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003eRoyal Purple Rice, known in Vietnamese as\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW247123535 BCX8\"\u003eGạo\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW247123535 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW247123535 BCX8\"\u003eLứt\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW247123535 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW247123535 BCX8\"\u003eTím\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW247123535 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003eThan\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW247123535 BCX8\"\u003e, is a visually striking and nutritionally valued wholegrain rice that stands out within the\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW247123535 BCX8\"\u003eLongdan\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW247123535 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003epremium rice collection. Carefully selected for its deep purple hue and robust grain quality, this rice reflects\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW247123535 BCX8\"\u003eLongdan’s\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW247123535 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003ededication to offering authentic and diverse Asian staples to households across the UK. Unlike polished white rice, Royal Purple Rice\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW247123535 BCX8\"\u003eretains\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW247123535 BCX8\"\u003e\u003cspan\u003e \u003c\/span\u003eits bran layer, preserving its natural\u003cspan\u003e \u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"NormalTextRun SpellingErrorV2Themed SCXW247123535 BCX8\"\u003ecolour\u003c\/span\u003e\u003cspan class=\"NormalTextRun SCXW247123535 BCX8\"\u003e, texture and wholesome character.\u003c\/span\u003e\u003c\/span\u003e\u003cspan class=\"EOP Selected SCXW247123535 BCX8\" data-ccp-props=\"{}\"\u003e \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eLongdan Royal Purple Rice 1KG (Gao Luc Tim Than) ready to be delivered within the UK.\u003c\/p\u003e\n\u003cp\u003eIngredients list: \u003cspan\u003ePurple Rice\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAllergy Advice: None\u003c\/p\u003e\n\u003cp\u003eFeature: None\u003c\/p\u003e\n\u003cp\u003eOrigin: Product of Vietnam\u003c\/p\u003e\n\u003cp\u003eStorage: \u003cspan\u003eKeep in cool, dry place away from direct sunlight\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eStorage type: Ambient\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Royal Purple Rice Special? \u003c\/h2\u003e\n\u003cp\u003eThe rich purple tone of this rice comes from naturally occurring pigments found in the outer bran layer. These pigments not only give the rice its distinctive appearance but also reflect its wholegrain integrity. When cooked, the grains become tender yet remain slightly firm, offering a pleasantly chewy texture and a subtle nutty flavour. The aroma is mild and earthy, making it suitable for both traditional Vietnamese meals and modern balanced diets. Longdan ensures careful milling and packaging to maintain grain consistency, minimise breakage and protect the rice’s natural qualities. \u003c\/p\u003e\n\u003ch2\u003eA Wholesome Choice for Balanced Meals \u003c\/h2\u003e\n\u003cp\u003eAs a wholegrain rice, Royal Purple Rice retains more of its original fibre and natural components compared to refined white rice. This makes it a popular choice among those seeking more varied grain options in their everyday cooking. Its satisfying texture pairs well with grilled meats, braised fish, stir-fried vegetables and plant-based dishes. It can also be used in rice bowls, mixed grain combinations or even adapted into creative salads for a vibrant presentation. \u003c\/p\u003e\n\u003ch2\u003eHow to Cook for the Best Texture \u003c\/h2\u003e\n\u003cp\u003eRinse the rice thoroughly under cold water before cooking. Due to its wholegrain nature, it requires slightly more water and a longer cooking time than white jasmine rice. A general guideline is one part rice to two parts water. Bring to a boil, then reduce to low heat and simmer until the water is fully absorbed. Allow the rice to rest covered for several minutes before fluffing. For improved softness, some cooks prefer soaking the rice for 30 minutes prior to cooking. A rice cooker can also be used for consistent results. \u003c\/p\u003e\n\u003ch2\u003eChoosing the Right Pack Size \u003c\/h2\u003e\n\u003cp\u003eThe 1kg pack is ideal for those trying purple rice for the first time or for smaller households seeking variety. The 2kg pack provides a balanced option for regular family meals. The 5kg pack is well suited to larger households or those who frequently incorporate wholegrain rice into their weekly cooking. Across all sizes, Longdan maintains the same premium quality and careful packaging standards. \u003c\/p\u003e\n\u003ch2\u003eLongdan’s Commitment to Quality and Variety \u003c\/h2\u003e\n\u003cp\u003eBy offering Royal Purple Rice alongside jasmine and other specialty rice varieties, Longdan demonstrates its commitment to culinary diversity and innovation. The brand continues to source and package rice with attention to authenticity, grain integrity and dependable cooking performance, ensuring customers can explore both traditional and contemporary recipes with confidence. \u003c\/p\u003e\n\u003ch2\u003eWhere to Buy Longdan Royal Purple Rice \u003c\/h2\u003e\n\u003cp\u003eLongdan Royal Purple Rice 1kg, 2kg and 5kg is available at Longdan Asian Supermarket stores across the UK and through Longdan’s official online shop. Purchasing directly from Longdan ensures authenticity and access to a wide selection of premium rice varieties for every kitchen. \u003c\/p\u003e","brand":"Longdan","offers":[{"title":"Default Title","offer_id":33443047407661,"sku":"1801012","price":2.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/0622\/2893\/files\/1801012.png?v=1732263576"},{"product_id":"longdan-brown-glutinous-rice-1kg","title":"Longdan Brown Glutinous Rice 1kg","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eBrown Glutinous Rice is a whole grain rice that is both healthy and delicious, as well as being suitable for vegans and vegetarians. It has more starch in it, which is why when cooked, it is stickier than traditional brown rice. Because of this, glutinous rice can also be called sticky rice or sweet rice.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eIngredient List: 100% Brown Glutinous Rice\u003c\/p\u003e\n\u003cp\u003eAllergy Advice: None\u003c\/p\u003e\n\u003cp\u003eFeatures: Suitable for Vegan\u003c\/p\u003e\n\u003cp\u003eOrigin: Product of Vietnam\u003c\/p\u003e\n\u003cp\u003eStorage: Keep in dry, cool place and avoid direct sunlight.\u003c\/p\u003e\n\u003cp\u003eStorage type: Ambient\u003c\/p\u003e\n\u003cp\u003ePreparation and usage: Put rice into rice cooker, then pour water to cover the rice about 2-2.5cm. Set to cook until the rice is done.\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Brown Glutinous Rice Different? \u003c\/h2\u003e\n\u003cp\u003eGlutinous rice, also known as sticky rice, becomes soft and cohesive when cooked due to its natural starch composition. Despite the name, it does not contain gluten. The brown version is less processed than white glutinous rice, meaning the outer bran layer remains intact. This gives the grains a slightly darker appearance and a heartier texture once steamed. \u003c\/p\u003e\n\u003cp\u003eWhen cooked properly, the rice is sticky enough to hold together but has a more substantial chew than polished sticky rice. The flavour is mild with a subtle nuttiness, making it suitable for both savoury and sweet dishes. \u003c\/p\u003e\n\u003ch2\u003eHow to Prepare It Properly \u003c\/h2\u003e\n\u003cp\u003eBecause it is wholegrain, Brown Glutinous Rice requires a bit more preparation time than white sticky rice. Rinse thoroughly under cold water, then soak for several hours or overnight. Soaking helps soften the outer bran layer and ensures more even cooking. \u003c\/p\u003e\n\u003cp\u003eFor best results, steam rather than boil. Drain the soaked rice and steam until the grains become tender and slightly glossy. Steaming helps maintain the characteristic sticky texture without making the rice waterlogged. Allow it to rest briefly before serving to improve consistency. \u003c\/p\u003e\n\u003ch2\u003eHow Can You Use It? \u003c\/h2\u003e\n\u003cp\u003eBrown Glutinous Rice works well in traditional Southeast Asian sticky rice dishes such as savoury xôi with beans or shredded meats. It can also be paired with grilled dishes, used in rice dumplings or served with coconut-based toppings for desserts. Its firmer texture makes it suitable for shaping or moulding in layered recipes. \u003c\/p\u003e\n\u003cp\u003eFor those looking to vary their regular rice routine, it can also be mixed with other whole grains for added texture and visual contrast. \u003c\/p\u003e\n\u003ch2\u003eWhy the 1kg Pack Is Practical \u003c\/h2\u003e\n\u003cp\u003eThe 1kg size is convenient for households that prepare sticky rice occasionally or want to try brown glutinous rice without committing to a larger quantity. It is easy to store and suitable for multiple servings. \u003c\/p\u003e\n\u003ch2\u003eWhy Choose Longdan? \u003c\/h2\u003e\n\u003cp\u003eLongdan is a well-established Asian supermarket brand in the UK, offering a broad rice selection that includes jasmine, sushi, purple and glutinous varieties. Their Brown Glutinous Rice is packaged to maintain grain quality and freshness, giving customers a reliable ingredient for traditional and modern recipes alike. \u003c\/p\u003e\n\u003cp\u003eYou can find Longdan Brown Glutinous Rice 1kg in Longdan stores nationwide or through their official online shop. \u003c\/p\u003e","brand":"Longdan","offers":[{"title":"Default Title","offer_id":33443117269037,"sku":"1802013","price":2.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/0622\/2893\/files\/1802013.png?v=1732263990"},{"product_id":"longdan-sushi-rice-1kg","title":"Longdan Sushi Rice 1Kg","description":"\u003cp\u003eLongdan Sushi Rice is the best choice ever for high quality of short grain rice. This Sushi rice (white rice) uses to make sushi or serve with daily meals.\u003c\/p\u003e\n\u003cp\u003eIngredient List: Sushi Rice\u003c\/p\u003e\n\u003cp\u003eAllergy Advice: None\u003c\/p\u003e\n\u003cp\u003eFeatures:\u003cspan\u003e \u003c\/span\u003e\u003cspan\u003eJasmine Rice is s\u003c\/span\u003euitable for Vegan and vegetarian\u003c\/p\u003e\n\u003cp\u003eOrigin: Product of Vietnam\u003c\/p\u003e\n\u003cp\u003eStorage: Keep in dry, cool place and avoid direct sunlight.\u003c\/p\u003e\n\u003cp\u003eStorage type: Ambient\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Sushi Rice Different from Regular Rice? \u003c\/h2\u003e\n\u003cp\u003eSushi rice is a short-grain variety with a higher starch content compared to long-grain rice. This gives it the characteristic sticky texture that allows grains to cling together without becoming mushy. When cooked correctly, the rice should be glossy, slightly firm in the centre and easy to shape. Unlike jasmine or basmati rice, sushi rice is designed for structure and presentation, making it essential for Japanese-style dishes. \u003c\/p\u003e\n\u003cp\u003eLongdan Sushi Rice is processed and packed to maintain grain integrity, ensuring even cooking and consistent results. The grains are uniform in size, which helps achieve a balanced texture throughout the batch. \u003c\/p\u003e\n\u003ch2\u003eHow to Prepare Sushi Rice Properly \u003c\/h2\u003e\n\u003cp\u003eFor best results, rinse the rice under cold water several times until the water runs mostly clear. This removes excess surface starch and prevents overly sticky or clumpy rice. After rinsing, soak the rice in measured water for around 20–30 minutes before cooking. This step helps the grains absorb moisture evenly. \u003c\/p\u003e\n\u003cp\u003eCook using a rice cooker or on the stovetop with the correct water ratio. Once cooked, let the rice rest covered for about 10 minutes. For sushi preparation, gently fold in seasoned rice vinegar while the rice is still warm, using a slicing and lifting motion to avoid crushing the grains. Allow it to cool to room temperature before shaping. \u003c\/p\u003e\n\u003ch2\u003eWhen Is the Best Time to Use It? \u003c\/h2\u003e\n\u003cp\u003eLongdan Sushi Rice is ideal for making maki rolls, nigiri, sashimi rice bases, onigiri and poke bowls. It also works well in Japanese-style curry rice and donburi dishes. While primarily associated with sushi, its soft and slightly sticky texture makes it versatile enough for various Asian-inspired meals. \u003c\/p\u003e\n\u003ch2\u003eWhich Size Should You Choose? \u003c\/h2\u003e\n\u003cp\u003eLongdan Sushi Rice is available in multiple pack sizes to suit different needs. Smaller packs are practical for occasional home cooking or trying new recipes, while larger packs are better suited for families, frequent sushi makers or catering purposes. Choose based on how often you prepare Japanese dishes and your available storage space. \u003c\/p\u003e\n\u003ch2\u003eWhy Choose Longdan Sushi Rice? \u003c\/h2\u003e\n\u003cp\u003eLongdan is known in the UK for providing authentic Asian ingredients sourced to meet traditional culinary standards. With a wide range of rice varieties available, Longdan focuses on quality control, freshness and reliable cooking performance. Their Sushi Rice is designed to give home cooks confidence when preparing Japanese cuisine. \u003c\/p\u003e\n\u003ch2\u003eWhere to Buy \u003c\/h2\u003e\n\u003cp\u003eYou can find Longdan Sushi Rice in Longdan supermarkets across the UK or order conveniently through the official Longdan online store, where a full selection of Japanese cooking essentials is also available. \u003c\/p\u003e","brand":"Longdan","offers":[{"title":"Default Title","offer_id":33691518566445,"sku":"1804002","price":2.25,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/0622\/2893\/products\/1804002_1.png?v=1598950740"},{"product_id":"longdan-northern-glutinous-rice-1kg","title":"Longdan Northern Glutinous Rice 1kg","description":"\u003cp\u003eIngredients list: 100% Glutinous Rice\u003c\/p\u003e\n\u003cp\u003eAllergy Advice: None.\u003c\/p\u003e\n\u003cp\u003eFeature: None.\u003c\/p\u003e\n\u003cp\u003eOrigin: Product of Vietnam.\u003c\/p\u003e\n\u003cp\u003eStorage: Keep in cool, dry place away from direct sunlight\u003c\/p\u003e\n\u003cp\u003eStorage Type: Ambient\u003c\/p\u003e\n\u003ch2\u003eWhat Makes Northern Glutinous Rice Special? \u003c\/h2\u003e\n\u003cp\u003eGlutinous rice, often referred to as sticky rice, is distinct from regular rice due to its naturally high starch composition, which creates a soft, cohesive and slightly chewy texture when steamed. Despite its name, it does not contain gluten. Northern-style glutinous rice is particularly valued for its balanced stickiness and subtle natural sweetness, making it ideal for shaping, moulding and pairing with both savoury and sweet ingredients. Longdan ensures consistent grain size and minimal breakage, supporting even steaming and a smooth, glossy finish once cooked. \u003c\/p\u003e\n\u003ch2\u003eA Versatile Choice for Traditional and Modern Dishes \u003c\/h2\u003e\n\u003cp\u003eNorthern Glutinous Rice is widely used in Vietnamese cuisine for dishes such as xôi (sticky rice with savoury or sweet toppings), festive rice cakes and celebratory platters. It pairs beautifully with mung beans, shredded chicken, Chinese sausage or coconut-based toppings. Beyond traditional recipes, it can also be incorporated into desserts, dumplings or creative fusion dishes where a soft, chewy texture is desired. Its ability to hold shape makes it suitable for moulded presentations and layered rice preparations. \u003c\/p\u003e\n\u003ch2\u003eHow to Prepare for the Best Texture \u003c\/h2\u003e\n\u003cp\u003eFor optimal results, rinse the rice thoroughly under cold water, then soak for several hours or overnight to allow the grains to hydrate evenly. Drain well before steaming. Sticky rice is traditionally steamed rather than boiled, which helps preserve its structure and characteristic chewiness. Steam until the grains become tender, glossy and evenly cooked. Gently fluff and allow to rest briefly before serving. Proper soaking and steaming are essential to achieving authentic Northern-style texture. \u003c\/p\u003e\n\u003ch2\u003eWhy the 1kg Size Is Practical \u003c\/h2\u003e\n\u003cp\u003eThe 1kg pack is ideal for households that enjoy sticky rice occasionally or for those exploring traditional Vietnamese recipes at home. It provides enough quantity for multiple servings while remaining convenient to store. The packaging is designed to maintain freshness and protect grain quality. \u003c\/p\u003e\n\u003ch2\u003eLongdan’s Commitment to Authentic Quality \u003c\/h2\u003e\n\u003cp\u003eLongdan continues to expand its rice collection to reflect regional Vietnamese traditions while maintaining strict quality control standards. By offering Northern Glutinous Rice alongside jasmine, wholegrain and specialty varieties, the brand supports a diverse range of cooking styles and cultural dishes for customers across the UK. \u003c\/p\u003e\n\u003ch2\u003eWhere to Buy Longdan Northern Glutinous Rice \u003c\/h2\u003e\n\u003cp\u003eLongdan Northern Glutinous Rice 1kg is available at Longdan Asian Supermarket stores nationwide and through Longdan’s official online shop, providing convenient access to authentic sticky rice and a complete range of complementary Asian cooking essentials. \u003c\/p\u003e","brand":"Longdan","offers":[{"title":"Default Title","offer_id":33900315770925,"sku":"1302008","price":2.85,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/0622\/2893\/files\/1302008.png?v=1770201686"},{"product_id":"longdan-red-rice-1kg-case-10","title":"龙丹红米1kg（箱10）","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e龙丹红米是一种全麦米，被认为非常健康。由于麸皮，红米含有大量纤维，与去壳米（糙米）相比，红米的味道明显更丰富，更有坚果味和更饱满的味道。红米可以与其他米饭或食物（例如烩饭）混合使用，也可以单独食用。\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e配料表： 红米（100%）\u003c\/p\u003e\u003cp\u003e每100克营养成分：\u003cbr\u003e能量：349.0大卡\u003cbr\u003e脂肪：3克；其中饱和：0.6g\u003cbr\u003e糖：0.6克\u003cbr\u003e盐：0.1克\u003c\/p\u003e\u003cp\u003e过敏建议：无\u003c\/p\u003e\u003cp\u003e特点：适合素食主义者\u003c\/p\u003e\u003cp\u003e产地：越南产\u003c\/p\u003e\u003cp\u003e储存：存放于干燥、阴凉处，避免阳光直射\u003c\/p\u003e\u003cp\u003e存储类型：常温\u003c\/p\u003e\u003cp\u003e准备及使用方法：将米放入电饭锅中，倒入水，没过米约2-2.5厘米。煮至米饭煮熟。\u003c\/p\u003e","brand":"Longdan","offers":[{"title":"Default Title","offer_id":44208588488936,"sku":"W1805100","price":24.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/0622\/2893\/files\/1805100.png?v=1769673038"},{"product_id":"longdan-jasmine-brown-rice-1kg-case-10","title":"龙丹茉莉糙米1kg（箱10）","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e龙丹茉莉糙米是控制糖尿病的最佳大米，因为它的血糖指数低，纤维含量高。总的来说，茉莉糙米属于全麦米，极其健康，也适合纯素食者和素食者。\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e成分表：茉莉糙米（100%）\u003c\/p\u003e\u003cp\u003e每100克营养成分：\u003cbr\u003e能量：349.0大卡\u003cbr\u003e脂肪：3克；其中饱和：0.6g\u003cbr\u003e糖：0.6克\u003cbr\u003e盐：0.1克\u003c\/p\u003e\u003cp\u003e过敏建议：无\u003c\/p\u003e\u003cp\u003e特点：适合素食主义者\u003c\/p\u003e\u003cp\u003e产地：越南产\u003c\/p\u003e\u003cp\u003e储存：存放于干燥、阴凉处，避免阳光直射\u003c\/p\u003e\u003cp\u003e存储类型：常温\u003c\/p\u003e\u003cp\u003e准备及使用方法：将米放入电饭锅中，倒入水，没过米约2-2.5厘米。煮至米饭煮熟。\u003c\/p\u003e","brand":"Longdan","offers":[{"title":"Default Title","offer_id":44208588751080,"sku":"W1805101","price":20.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/0622\/2893\/files\/1805101.png?v=1769672965"},{"product_id":"longdan-brown-glutinous-rice-1kg-case-10","title":"龙丹糙米1kg（箱10）","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e糙米是一种健康又美味的全麦米，也适合纯素食者和素食者。它含有更多的淀粉，这就是为什么煮熟时它比传统的糙米更粘。正因为如此，糯米也可以称为糯米或甜米。\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e配料表：100%糙米\u003c\/p\u003e\u003cp\u003e过敏建议：无\u003c\/p\u003e\u003cp\u003e特点：适合素食主义者\u003c\/p\u003e\u003cp\u003e产地：越南产\u003c\/p\u003e\u003cp\u003e储存：存放于干燥、阴凉处，避免阳光直射。\u003c\/p\u003e\u003cp\u003e存储类型：常温\u003c\/p\u003e\u003cp\u003e准备及使用方法：将米放入电饭锅中，倒入水，没过米约2-2.5厘米。煮至米饭煮熟。\u003c\/p\u003e","brand":"Longdan","offers":[{"title":"Default Title","offer_id":44399535358184,"sku":"W1802013","price":23.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/0622\/2893\/files\/1802013W.png?v=1732263960"},{"product_id":"longdan-southern-black-glutinous-rice-1kg-case-10","title":"龙丹南黑糯米1kg（箱10）","description":"\u003cp\u003e配料表: 南方黑糯米 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400;\"\u003e龙丹茉莉花碎米（白米）是每个人橱柜里都应该有的优质香米。这种米质地柔软，带有淡淡的香气，易于烹饪并融入饮食中。白米饭既素又素，又健康又美味。它在厨房中非常灵活，可以用于各种菜肴，例如炒饭或搭配蔬菜。\u003c\/span\u003e\u003c\/p\u003e\u003cp\u003e成分表：茉莉花碎米（100%）\u003c\/p\u003e\u003cp\u003e每100克份的营养成分：\u003cbr\u003e能量：347.0大卡\u003cbr\u003e脂肪：1克；其中饱和：0.2g\u003cbr\u003e糖：0.0g\u003cbr\u003e盐：0.01克\u003c\/p\u003e\u003cp\u003e过敏建议：无\u003c\/p\u003e\u003cp\u003e特点：适合素食主义者\u003c\/p\u003e\u003cp\u003e产地：越南产\u003c\/p\u003e\u003cp\u003e储存：存放于干燥、阴凉处，避免阳光直射。\u003c\/p\u003e\u003cp\u003e存储类型：常温\u003c\/p\u003e\u003cp\u003e准备及使用方法：将米放入电饭锅中，倒入水，没过米约2-2.5厘米。煮至米饭煮熟。\u003c\/p\u003e","brand":"Longdan","offers":[{"title":"Default Title","offer_id":45258809049320,"sku":"W1806004","price":20.0,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0268\/0622\/2893\/files\/1806004.png?v=1769672829"}],"url":"https:\/\/longdan.co.uk\/zh-hans\/collections\/buffalo1.oembed","provider":"Longdan Official","version":"1.0","type":"link"}